Ah, the Super Bowl ad. For many, particularly those who could care less about football 364 days of the year, the big game represents the chance to see some of the most creative and expensive commercials all in one place. Super Bowl 50 is already set to deliver some good ones, including this Heinz one and a hilarious spot for Shock Top featuring funny man TJ Miller of Silicon Valley fame. Corporations typically whip up their best work for this annual event but not all ads are created equal. Some Super Bowl ads are just plain bad, but it takes some real effort to create an ad as controversial as the ones featured on this list.
10. GoDaddy Puppy
Domain registrar GoDaddy is no stranger to controversial ads (their ads generally rotate between being offensive or trashy) but this Super Bowl ad from 2015 pissed off a lot of people — particularly those with a soul — thanks to its bleak treatment of an adorable puppy. The ad may come off as more black humor than offensive to some, but it was so poorly-received by animal lovers that it never actually ran during the Super Bowl. Instead, GoDaddy and Barton F. Graf, the agency responsible for the ad, were forced to quickly come up with a puppy-free spot that ended up airing during the game. If you’re going to use a cute animal in your commercial, it’s probably best to play up that cuteness rather than exploit it to the point where you’re being called out for animal mistreatment. Just a thought.