Move over Avengers — a new box office king has just been crowned. Jurassic World, the long-awaited fourth installment in Universal Picture’s Jurassic Park series, shattered expectations and records with its opening weekend gross. With a reported take of $208.8 million U.S., Jurassic World now holds the record for the highest opening weekend ever, which was previously held by Marvel’s The Avengers (2012) at $207.4 million.
Rather than bemoan the loss of their title, Marvel Studios released a charming illustration congratulating the film on its achievement, proving that competition is alive and healthy among the big players in the blockbuster field. As movie-reporting sites like Slashfilm have pointed out, Marvel’s classy move is a callback to the early days of summer blockbuster competition in the 70s and 80s when filmmakers were quick to praise the achievements of their rivals, such as the healthy rivalry/friendship between Steven Spielberg and George Lucas.
When Jurassic World inevitably relinquishes its crown to a new contender sometime in the future, hopefully Universal follow’s Marvel’s lead.