Watch This: Sonic The Hedghog Given Motivational Speech By Shia LaBeouf

We’re not really sure if this is a stroke of brilliance on Sega’s part or evidence of the down-on-their-luck publisher publicly losing its mind but either way, this video is a winner:

For some bizarre reason that no one seems able to explain, Sega released a cutscene from their 2011 game Sonic Generations featuring noted nutbar actor Shia LaBeouf yelling motivational statements at Sonic, such as, “Don’t let your dreams be dreams,” and “What are you waiting for? Do it!”

The bizarre viral resurgence doesn’t end with this video however, as many Twitter users have noticed that the official Sonic the Hedgehog account has been acting rather strange lately, posting weird fan art and calling out gametrailers.com for badmouthing Sonic Generations:

Yo, @GameTrailers, before you call Sonic Generations bad again, try not to forget you rated it 8/10. #notdyingyet http://t.co/7L3T0JCkCR

— Sonic the Hedgehog (@sonic_hedgehog) July 27, 2015

Dear @LaurakBuzz : It's the latter. Most definitely the latter. pic.twitter.com/ugpnpkNYuf

— Sonic the Hedgehog (@sonic_hedgehog) July 21, 2015

Whether we’re witnessing Sega’s cultural resurgence or the last desperate gasps of a dying company is anyone’s guess, but it’s certainly entertaining to watch.

(Via Gamespot)