No Man’s Sky has quickly gone from one of 2016’s most anticipated video games to one of the year’s biggest disappointments since its release last month. In particular, the game’s negative reception has centered around what many believe to be falsified statements from the game’s director, Sean Murray, and the game lacking many promised features, such as online multiplayer.
As one of the PlayStation 4’s biggest releases of the year, Sony have finally released a statement regarding the game’s negative reception. President of Sony Worldwide Studios Shuhei Yoshida tells Eurogamer that while he is a fan of No Man’s Sky, he believes that a lack of a solid PR strategy is what ultimately led to players feeling let down by the end product.
“I understand some of the criticisms especially Sean Murray is getting,” said Yoshida. “Because he sounded like he was promising more features in the game from day one.
It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer.”
Yoshida’s statement certainly addresses one of No Man Sky’s most glaring issues — its lack of a good PR team — but it also feels a bit unfair to lay all of the blame on Murray. Although Sony didn’t officially publish No Man’s Sky, they did position it as an important title in the PS4’s catalog, and arguing that the main problem was that Murray didn’t have a PR person helping him feels a bit dismissive coming from a company that easily could have — and arguably should have — hired someone to handle PR for the game.
Still, it doesn’t sound like Yoshida or Sony as a whole is upset with Murray or Hello Games for their less-than-savvy PR moves, as Yoshida states that he doesn’t believe the PS4 brand has been tarnished by No Man Sky. “I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand. I personally don’t think so. If anything, I am proud that people can play No Man’s Sky on PS4 as well as PC.”
Sean Murray has promised that new features such as base building and the ability to own freighter ships will be added to the game, although there has been no word on when players may expect new content to arrive.